Serena With a Baby?

After drinking tequila sunrises and chatting about life-changing decisions last Thursday night with my friend Karen, the conversation shifted to blogging. She's working on launching a complete overhaul of her website, Happelstance. She has big dreams for her writing career with the talent, tenacity and PR and designer team to back them up. 

Taking my own blog to the next level - developing my marketing strategy, building community, acquiring sponsors, posting more frequently - is on my must-do list. Karen's assessment might be just the kick in the ass that I needed. She has built an enviable career casting for reality television shows like Biggest Loser and Hells Kitchen. "From a casting point of view, you and Savannah have such a great online persona. You're like Serena with a baby! You're living a dream life in Manhattan." Now, certainly, I could write using the "Serena with a baby" archetype as my filter. (That's a Gossip Girl reference.) Savannah does enjoy using the steps of the Met as stair-climbing practice, but our day-to-day life is not fancy. We just happen to live in the place that everyone watches on TV. 

Today Rob, Savvy and I spent the day in Central Park with a picnic beneath a giant flowering tree, followed by a walk through the Conservatory Garden. As Savvy pointed out the double decker tourist buses driving down Fifth Avenue, I felt consciously lucky to live in the place that people clammer to visit from all over the world. But that's where the "Serena with a baby" comparison ends. Our picnic included deli sandwiches and a shared water, not charcuterie and champagne; in my scramble to get out of the house, I didn't put any makeup on and cursed myself for going another weekend without dying my hair, but it was a perfect Sunday afternoon in my version of Manhattan paradise. 

Our magical family moments of the day included climbing rocks, throwing fallen petals, using tree roots like a balance beam, smelling lilacs, and sharing an ice cream cone. Take a look...

What about you? How conscious are you of your online brand and persona when it comes to your blog? Do you consciously portray yourself as a "type"?

For those of you visiting from Glamamom's Monday Mingle, my Sunday picnic outfit is: Top from Williamsburg boutique, Citizens of Humanity Jeans, Blowfish flats, and a target cross-body bag.